For media inquiries please contact
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718

GRAMMY® Gift Lounge to Feature Icing by Bling Teeth Whitening

Presenters and Performers to receive certificates for free dental work worth up to $20,000

(Portland, OR) FOR IMMEDIATE RELEASE: Dr. Raymond Frye, celebrity dentist and founder of Bling Dental and the much buzzed-about Icing 30 Carats Teeth Whitening system, will supply one of the highest value items to Presenters and Performers at this year's official GRAMMY® gift lounge, January, 28th-30th, 2010. The 52nd Annual GRAMMY Awards will be held on Sunday, Jan. 31 and will be broadcast live on CBS at 8 p.m. ET/PT. Bling Dental’s sponsorship includes the following in each gift bag: a limited edition Bling tee shirt, samples of Icing 30 Carats Teeth Whitening kit, and a “boarding pass”, which can be redeemed for $20,000 of cosmetic dental services by Icing creator Dr. Raymond Frye, including airfare and hotel accommodations to his office in downtown Portland, OR.

Dr. Raymond created Icing 30 Carats with the celebrity smile in mind, though the low price point makes a million dollar smile affordable for everyone. Publicists have already requested the teeth whitening system for stars such as Jessica Simpson, Christian Bale, Kristin Davis, and Matt Damon. Icing 30 Carats is unique and unlike any other whitening system:

• It contours directly to the gum line, creating a flawless finish without the unusual horizontal lines of whitening strips

• It provides immediate, dramatic results after ONE in-home application (check out the amazing before and after pictures at the ICING Web site: www.ICINGbyBling.com)

• The special formula dramatically reduces tooth sensitivity.

• It is safe, effective and affordable at $99 (purchase a second kit for $59 and share your beauty secret with a friend)

“I’m thrilled to share the work I do with Performers and Presenters of the GRAMMY Awards,” said Dr. Raymond about his participation in this year's star-studded gift lounge.

Dr. Raymond founded Bling Dental in Portland, OR, where patients receive state of the art dental care and complimentary teeth whitening and oral cancer screenings with each appointment. For more information about Bling Dental, please visit http://www.blingdental.com/.

About The Recording Academy:
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.

Media Contact:
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718

For media inquiries please contact
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718

Other Press Releases

November 2009

Icing 30 Carat Hits Hollywood

September 2009

Bling Dental to Debut Icing

For media inquiries please contact
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718