For media inquiries please contact
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718

Bling Dental to Debut Icing™

A Revolution in Teeth-whitening Technology

September, 2009 (Portland, OR) FOR IMMEDIATE RELEASE: The Northwest’s premier dental spa, Bling Dental, is proud to introduce its newest innovation: Icing 30 Carat teeth-whitener.

Icing is an easy-to-use whitening gel that does not require a prescription. After a painless application in the privacy of your own home, Icing provides immediate and remarkable results. But why add another product to an already saturated market of teeth whiteners that range from over the counter strips to elaborate in-office procedures? Bling Dental’s founder Dr. Raymond Frye (who led the in-house development of Icing) explains, “Over-the-counter strips contain too low a concentration of whitening agent to be truly effective. They also fail to contour to each individual’s gumline. In-office procedures are very expensive, time consuming and often come with harsh side effects.”

Icing offers what cosmetic dentist to the stars Dr. Raymond calls ‘30 carats’ of whitening agent, meaning it contains a much higher ratio of the whitening agent carbamide peroxide than its competitors. It also contains potassium nitrate to counteract sensitivity. It will be available by the end of September at www.icingbybling.com, by calling 1-888-ICING99, and at Bling Dental spa. The product’s MSRP is $169. At this price point, Icing allows everyone to obtain a celebrity smile!

For media inquiries please contact
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718

Other Press Releases

November 2009

Icing 30 Carat Hits Hollywood

September 2009

Bling Dental to Debut Icing

For media inquiries please contact
Stephen Cassell
Cassell Communications
Stephen@Cassellcommunications.com
503-449-6718